Why Organic Cotton Matters

We at have always felt a certain accountability to the world to try to do better. There are a lot of things that we as a society can do that, frankly, we don’t, and we know it. When it comes to apparel it’s no different. There are a lot of things that the apparel manufacturing industry does, which isn't keeping the planet's best interests in mind.

We are trying to change that. We wanted to start a business from the ground up, and challenge ourselves to do the right thing.

How We Did It

We started with a circular approach. We constantly thought of what would happen to our product when its useful life was over. That’s why we are 100% natural fibre based; because we know that our products will return to the earth and break down.
jude and laurel organic baby clothes organic clothing

Only the Best

From cotton, to hemp, wool and man-made natural fibres like Tencel we strive to find innovative ways to make the basics you love for your family, using textiles that will go back to nature once you’re done loving them.

Blending synthetic fibres with natural fibres is quite common. The one little thing that makes it challenging is what to do with all of these textiles when they are at the end of their useful life? The reality is a lot of these textiles, be in in the shape of clothes, manufacturing off-cuts, and waste end up in landfills. The natural portion biodegrades, but the synthetic portion remains.

Holding it Together

There are a lot of attachments and hardware on our clothes where synthetic materials need to be used or blended with other fibres. We’ve challenged ourselves to make all of our products from 100% natural origin materials. We don't have a solution for everything but can proudly say that all of our fabrics, threads and labels are natural fibres. We’ve even attached our paper hang tags with cotton cord rather than those little plastic doodads.
We don't have a solution for elastic waistbands but we're workign on it!

We don't use the poly-blend thread - all natural over here!

The Future

Our dream? To make a line that is 100% natural fibre based that will naturally degrade and return to nature when its time is up.